Experience

Recent Agencies: RPA, Designory, The Garage Team Mazda, TBWA\Chiat\Day NY, EG+

Freelance Content Producer, 2017 - current

Clients: Honda, Subaru, Intel, YouTube, Pocky, Mazda, Infiniti, Nissan, Apts.com, LGBT Center

  • Produce motion, still, CGI and animation content for national print/OOH, collateral, digital and social media projects

KOMYOON

Ambassador + Freelance Producer, 2019 - current

  • Develop and write content for KO-OP online news channel

  • Interview industry professionals featured on KO-OP Featured Kurator section

  • Host IG Live series on The Pit Stop

  • Coordinate productions and licensing requests with Kreators

  • Manage memberships for KOMYOON users and registered members

  • Provide guidance and curation for new and existing members

Deutsch LA

Senior Art Producer, 2009—2017

Clients: Volkswagen, Taco Bell, Dr Pepper, Pizza Hut, Uber, Anthem, Diamond of CA, PlayStation, Angel Soft

  • Produced still, motion, CGI and animation content for national print/OOH, collateral, digital and social media projects

  • Managed retouching process with external vendors

  • Negotiated bids/usage with cost consultants

  • Provided creative and effective production solutions while maintaining budget and deadlines

  • Sourced relevant artists and discovered new talent for projects and for office gallery

  • Trained and helped supervise art production team

  • Re-licensed images, help maintain usage on image portal and research stock photography for all clients

Designory

Art Producer, 2007—2009

Clients: Infiniti/Nissan, Bosch, Fatburger

  • Produced CGI assets and photo shoots for print and digital teams

  • Produced motion assets for digital teams including product 360s/technology videos

  • Managed retouching process for global and digital clients

  • Identified cost-saving opportunities to combine shoots with marketing partners

  • Shot digital images for reference purposes

Essence Magazine
Contributing Asst. Photo Editor, 2004-2007

  • Produced photo shoots for various sections of the magazine and sourced photographers,crew, stylists, location scouts and talent

  • Identified and secured studios/locations for shoots; secured contracts, street permits, and certificates of insurance

  • Negotiated fees for studios, locations, photographers and stylists

  • Contacted subjects to schedule photo shoots; discussed shoot guidelines

  • Edited incoming film for art directors

  • Researched stock photography for all sections of the magazine

Fitzgerald Communications

Senior Account Executive, 2002-2003

Weber Shandwick Worldwide
Senior Account Executive, 1998-2002

Education

Fashion Institute of Technology

Associate's Degree - Photography, Summa Cum Laude
2003—2005


Boston University, School of Communications (COM)
Bachelor's Degree - Advertising + Marketing Communications, Dean's List
1993—1997

Exhibitions + Curations

  • All is One, Solo Show, RPA, Santa Monica, CA, October 2019 - January 2020

  • Evolutionary DNA, Group Show, The Solship, Los Angeles, February 2019

  • Art of Freelance, Group Show, November 2018 - 2020

  • Curator – for photographer Monica Orozco, MOPLA (Month Of Photography LA), "Doyennes of Photography in LA", Castelli Art  Space, Los Angeles, April 2018

  • Curator – Deutsch LA gallery space, 2012-2017

  • Fashion Institute of Technology Graduation Showcase, 2005

Skills + Accolades

  • Art of Freelance Cohort Group Leader/Mentor - Spring 2020, Spring + Fall 2019, Fall 2018

  • NY Film Academy graduate portfolio reviewer and guest speaker - 2020, 2018

  • Palm Springs Photo Festival faculty reviewer - 2018

  • Judge for American Photographic Arts (APA) Photo Competition - 2015

  • Reviewer at portfolio review events including NY Film Academy, APA, Art Center College of Design, ASMP, At-Edge, Lucie Foundation and LA Fotoworks

  • Speaker at various APA and ASMP LA panel discussions and seminars

  • Proficient in Adobe PhotoShop, Microsoft Office, Filemaker and Asana

  • Basic knowledge of Adobe InDesign and Illustrator

Freelance Content Producer // Creative Consultant // Artist

  • White Instagram Icon
  • White LinkedIn Icon
  • White Facebook Icon

© 2020 by Mara Serdans. Proudly created with Wix.com