"I have had the pleasure of working with Mara Serdans on multiple large-scale advertising productions. She is extremely detailed in her approach to each project. She brings a sense of calm based on many years of experience and is a fantastic partner to have during the process. You always feel well-informed as she has a deep understanding of what the client requires and the ability to convey the creative in a meaningful way. Mara has a great understanding of the workflow and her style is decisive and flexible. A wonderful person to work with."